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Kassák Museum is a branch museum of Petőfi Literary Museum.
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red dot award: communication design 2012

Varying the logo of the museum. Postcards, 2012
Varying the logo of the museum. Postcards, 2012

Kassak Museum, Budapest
25.10.2012.

The Kassak Museum, the museum of the avant-garde and modernism in Budapest, Hungary, is proud to announce that it is among this year’s winners of the prestigious red dot design award. Lajos Kassak was Hungary’s greatest avant-garde artist, journal editor and designer. Key words in the lifework of Kassak are ‘internationality’, ‘cooperation’, ‘intellectual workshop’ and ‘critical approach’. There are references to all of these in the museum’s corporate visual identity.

Cards, information board, and pages from our publication "Lajos Kassák. Botschafter der Avantgarde"
Cards, information board, and pages from our publication "Lajos Kassák. Botschafter der Avantgarde"

The “red dot” is recognised all over the world as a mark of excellent design. It is the seal of quality for businesses for whom design is important, and comes with wide-ranging presentation opportunities.  In one of the world’s largest design competitions, expert juries make selections for the red dot design award in the areas of product design, communication design and design concepts. The museum has won its award in the communication design category.

High design standards are central to the concept of the Budapest Kassak Museum. The Museum has produced an up-to-date design that evokes the Kassak spirit but is more than a formal copy. The new design elements are an integral part of the Museum’s efforts, through its exhibitions, events and activities, to convey to Hungary and the world the message of Kassak’s work for today.

The exclamation mark in the logo, often used by Kassak himself, represents the watchfulness of man highly attuned to his surroundings. The arrow, the other component of the ‘K’, points to the validity of the Kassakian message. In a series of postcards featuring variants of the logo, the clash between the exclamation mark and the construction rules of the logo is an expression of the tension between revolutionary ideas and personal fate.

The Kassak Museum, operating as part of the Petofi Literary Museum, has a permanent exhibition which presents the wide-ranging activity of Lajos Kassak (1887-1967). In its temporary exhibitions, conferences and museum publications, it attempts to place Kassak’s art in the Hungarian and international context of the historical avant garde and modernism. Not least, it gives space to phenomena in contemporary art that reflect on Kassak’s art from today’s perspective. This involves selections from international art, and the Museum also presents Kassak’s art and his world in other countries.

Winning design elements at:
http://red-dot.de/cd/online-exhibition/work?lang=en&code=01-1010&y=2012&c=148&a=0

Photograph of the award ceremony at:
http://juliahsu.bplaced.net/jpk-fotografie/content/IMG_9937_large.html


About the red dot award

red dot is what distinguishes the top names in design and business all over the world. An award in the red dot international design competition and the accompanying opportunities for presentation are hugely important for design-oriented businesses. Expert juries make selections from the areas of product design, communication design and design concepts. The winners of the red dot design award receive a wide range of opportunities for showcasing their work. These include the glamorous award ceremonies, long since key events in the design year, and the globally-distributed red dot design yearbooks.

The red dot, the internationally-recognised label that goes with the award, is respected by experts in many fields as a mark of design excellence. With almost 14,000 entries from 68 countries, the red dot design competition is one of the world’s largest. It has three areas, each judged independently: “red dot award: product design”, “red dot award: communication design”, and “red dot award: design concept”. The latter has been organised by the red dot branch in Singapore every year since 2005. As a measure of design quality by global comparison, the award is a ready-made marketing and communication tool with which the winners can position themselves successfully on the world market.

In recent years, the Städel Museum - Frankfurt, the Van Gogh Museum - Amsterdam, National Art Museum – Seoul, Conservatoire de Lausanne, Porsche Intelligent Performance, Leica S2 camera have been among the red dot design winners.
In the product design category, the red dot winners included BMW 5 Gran Turismo, iPad 2 / iPad Smart Cover, Sony Xperia Ray, Nikon 1 Digital Camera and Toshiba Store Edition


More information:

On the award:
http://red-dot.de/cd/participation/aboutus?lang=en

On the assessment criteria:
http://red-dot.de/cd/participation/criteria?lang=en

This year’s jury:
http://red-dot.de/cd/participation/jury?lang=en

Former winners:
http://red-dot.de/cd/online-exhibition
PIM Kassák Museum is a branch museum of Petőfi Literary Museum. >>
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